“On the journey of actualizing ideas, we always need a proficient consultant to show us the path.”
Temis is a digital marketing agency that offers a wide range of services, from Digital Marketing Consultants to Branding and Visual Designs to companies, startups, entrepreneurs(and anyone who needs guidance in launching their products, services, and ideas).
To efficiently continue improving the website in the absence of sufficient resources for conducting user test with actionable feedback, we conducted a heuristic evaluation. This expert review, enabled us to quickly identify usability issues and design inconsistencies.
After completing individual heuristic evaluations, our team came together to combine findings using a virtual board. By clustering similar issues and discussing areas of agreement and divergence, we identified the most critical usability problems.
We identified several usability issues that could significantly impact the performance and user experience of our platform. Below, we have outlined some of the most critical problems along with the suggestions from our team members.
😥 Issue:
The website has oversized event cards with limited information; they lacked supporting visual elements. It made the content less engaging, especially on smaller screens.
🤔 Solution:
Designing optimized event cards that combine visual elements and concise text to effectively convey key information about each event.
Recognition Rather Than Recall
Does the design keep important information visible, so that users do not have to memorize it?
😥 Issue:
In the small screens in the langing page, the hero section is too large and is not helpful. we have to scroll down to find the arrangements.
🤔 Solution:
The most important content on the landing page should be easily discoverable, accessible, and take up optimised space.
Aesthetic and Minimalist Design
Interfaces should not contain information that is irrelevant or rarely needed.
😥 Issue:
No visible way out of the specific event or organisations (besides the menu and the breadcrumbs)
🤔 Solution:
1. Add “similar events or organisations” under the specific ones.
2. Add the button to go back to the full list of organisations or the calendar
3. Make it possible to restore the previous version
User Control and Freedom
Does the design allow users togo back a step in the process?
We started with secondary research on similar websites such as SiO and Samfundet to identify best practices and uncover areas for improvement. It helped us to understand established conventions and apply those solutions.
During the design process, we decided to skip the low-fidelity wireframing phase due to time constraints and the need to conserve resources. This decision was also supported by the nature of the feedback we had gathered from students and earlier evaluations. Most of the issues identified were related to usability and visual details, rather than structural or IA problems.
As a result, we moved directly into creating high-fidelity prototypes to address those specific concerns more efficiently and to allow for quicker iterations on visual design and user interaction.
Per is a new student in Bergen who wants to explore the city’s student social life. While visiting Student Torget, he scans a Studentbergen.no QR code with his phone and opens the website. He is looking for an overview of activities, festivals, and events.
Task 1:
Exploring the events for students in Bergen on Studentbergen.no for the first time.
Key Feature:
Clearly presenting the event listings to new students in Bergen, with helpful information to distinguish different types of activities.
Justification:
Students reported not realizing that the “Read more” button in the hero section of the landing page led to the events page.
Task 2:
Finding an event based on personal interest.
Key Feature:
Using the new filter system that allows users to choose a time period based on their personal schedule and filter events by activity categories.
Task 3:
Comparing and selecting an event.
Key Feature:
Providing detailed event information — including date, time, ticket pricing, location, and related links — along with recommendations for similar events.
Task 4:
Selecting an event to attend.
Key Feature:
Adding to calendar should be a one-click process, with correct formatting for different calendar platforms.
Per enjoys open-door activities and wants to find organizations or clubs where he can regularly participate, connect with others, and meet students who share his interests.
Task 1:
Exploring organizations
Key Feature:
Justification:
Task 2:
Find an organization based on user’s interest.
Key Feature:
Justification:
Task 3:
Filter organizations by user’s university or institution for more relevant results.
Key Feature:
